Travel independently.
Feel deeply connected.
Alma is a boutique planning studio for women who want to travel solo, confidently and on their own terms. We handle the research, the logistics and the hard questions so you can focus on the journey.
Hello, I'm Maddie.
I grew up in small-town Pennsylvania, dreaming of everywhere else. These days I'm a product designer living in Edinburgh, Scotland, with 30+ countries stamped in my passport from travelling solo along the way. I know how freeing solo travel can feel, and how quickly the planning can become overwhelming. The endless tabs, the second-guessing, the question of whether a place will feel right when you arrive.
Alma combines my love of travel, design and discovering the places that make a destination memorable: the right neighbourhood, the quietly brilliant hotel, the café you return to twice and the experiences that help you feel connected rather than simply entertained.
I created Alma to help more women travel independently, beautifully and on their own terms. It began with friends asking me to plan their trips, and grew from there.
A name that carries meaning
in every language it touches.
Spanish & Portuguese
Soul or spirit
Latin (almus)
Nourishing, kind, bountiful
Arabic (ʿilm)
Knowledge, wisdom
Hebrew (עַלְמָה)
Young woman, female
For us, it reflects the belief that the best journeys are not defined by how many places you see, but by how deeply a place stays with you.
Our principles.
- 01Independent, never unsupported
- 02Thoughtful over excessive
- 03Local character over generic luxury
- 04Quality at every budget
- 05Slower, more meaningful travel
- 06Honest recommendations
The thinking behind every plan.
Character over sameness
A trip planned around who you are will always feel better than one planned around a checklist. We favour thoughtfulness over excess, at every budget.
Planned with you in mind
We build careful thinking about neighbourhoods, timing and comfort into every plan, so you can travel with more confidence and less worry.
Thoughtfully, not more
Whether a considered budget trip or a fully indulgent journey, our approach is the same: understand what matters most, then shape the trip around it.
Travelling with care
We lean towards locally owned stays, independent restaurants and slower itineraries with fewer, longer stops. Better for you and gentler on the places you visit.
